Bulletproof your career
Book club Launch
More than 100 registered in the first week of launch.
The Process
Our client, Pat Romboletti, TedX Speaker and author of Bulletproof Your Career, partnered with Hiitide for an interactive book club experience. We worked with her to ensure the book club announcements and messaging fit her brand and targeted her specific audience to increase sign-ups.
Discovery
To begin this project, we took a deep dive into Pat’s identity to provide feedback on elements of her brand and to better understand her ideal clientele. We found that her list is extensive and built up due to loyal customers and years of networking experience.
Strategy
The biggest components when building Pat’s content marketing strategy tied into understanding customers relationship with her brand and learning how to effectively promote book club announcements to her dedicated audience. The core of this strategy lied in community engagement. Leaning on Pat’s strong community provided her a better opportunity to sell through during a launch.
Delivery
Using our strategy, we formed solid messaging that aligned with Pat’s brand through design elements, keywords, and her targeted audience. We executed our strategy through two email announcements and a LinkedIn post.
Know Where Your Strengths Are
Throughout this process, we remained attached to only two social platforms, email, and LinkedIn. Pat strictly uses only these two forms of media to connect with her community. Leveraging Pat’s large platform in her email list and LinkedIn connections, other social media platforms like Instagram and Facebook were not necessary for the strategy.
Now, this may seem surprising coming from a digital marketing agency in the age of Social Media domination, but we put an emphasis on picking your platform based on engagement and leaning into that at full force.
Scheduling a Solid Strategy
With the help of The Authentic Co, Pat developed a bulletproof strategy that converted more than 100 people into Hiitide members in less than 10 days. Better yet, we did this ONLY using email and LinkedIn. Here are the details of our strategy:
Take Email Marketing Through the Roof
In our communication, our open rates were over 40% and we were able to garner a waitlist through these openings. When we sent out the email to our waitlist, we got a 24% click through rate.
Take a peek at the intro of one of our book club emails that received a 65% open rate.
Offer High-Value Resources
For us, this means consistently offering customers free resources that have ACTUAL value. When it comes the time for you to sell products, customers will want to purchase it , and it becomes less of just a sales exchange and more of an exchange of valuable knowledge.
And for Pat, giving her Bulletproofers valuable knowledge is second nature. Pat hosts weekly Zoom meetings for anyone in her network who is interested in receiving coaching at zero cost. This Zoom call has grown significantly over the past year, and Pat attributes its success to consistency and being laser-focused on her intended goal – to support her circle of followers.
“Our community is highly engaged because we cater to them as people, and not as a list.”
Pat Romboletti, Author, Speaker, Career Coach, LinkedIn Expert
5 Tips for a successful launch
-
ENGAGE
Engage with your target audience and pick a platform that aligns with your brand. Don’t be afraid to lean into what works for you.
-
COMMUNICATE
Send email reminders, host Zoom meetings, and remind your community about the launch repeatedly and consistently.
-
INFLUENCE
Use your sphere of influence to get people involved. Pat leveraged her bulletproof community to get real results.
-
PARTNER
Building strong partnerships is key. Finding a partner that understands your needs and the way you work can instantly elevate your project.
-
VALUE
Give your audience real value to keep them interested. When you’re offering your community beneficial knowledge, they will see the benefit of your product.
Ready to get results?
Get in touch with us today.