Brand Positioning + Strategic Marketing
brand brainstorm
Every engagement starts with a powerful, focused brainstorming session. Together, we’ll dive into your brand—sharing impactful discussions to spark creative thinking for everyone involved. The process of writing down every idea, no matter how impractical or bizarre it sounds, fosters creativity and leads to content marketing strategies that ultimately help your brand stand out in this crowded world.
industry deep dive
The next best thing to having your own army of consultants, we’ll become your industry insiders—uncovering insights about what sells, what doesn't sell, who buys what, how people are talking about other companies in your field, and more. We’re looking for the information that’s crucial for establishing your brand as an expert in your industry. Our goal—giving you the insights to make your brand the thought leader.
competitive intelligence
The days of staying in your comfort zone are over. Our competitive intelligence guides you through an investigative look at successful strategies used and how common trends in your industry can influence success. Whether you're launching a new company or coming out with a new product line, this is hands-down the smartest way to ensure that your business doesn't lag behind while everyone else is thriving.
Brand voice + identity
Let’s identify and define your brand’s authentic voice. Whether you’re ready to make people laugh with wit or present highly intelligent data in an easy-to-understand format, we’ll keep it real and make sure your target customers fall under your spell.
website content audit
Optimize your website performance by defining the strengths, weaknesses, and opportunities in your current digital content catalogue. We’ll find what’s working and what could work better and give you strategic recommendations to move forward.
SEO Keyword research
Strategically incorporating popular search terms into your content increases your brand’s SERP rankings. We take a look at your current content, business goals, and industry to understand your highest potential keywords and how to target them with content.
audience personas
Personas are a way of looking at your audience in terms of what they think, feel and do. This helps you figure out how best to reach them so that when given certain messages or offers from your brand, they are ready to say, “yes, please!”
social media strategy
Create opportunities for engagement by reaching new customers and connecting with existing ones through your social media channels. From Instagram to YouTube, we’ll discover the best spaces for your brand to play.
content calendar
Your brand’s ultimate weapon for success—a strategic content calendar spares you and your team the terror of coming up with a topic just before it's time to write, allowing more free thinking and creativity in between looming deadlines.
website copywriting
Compelling words can keep your website visitors engaged so they take actions that are both important and meaningful for your brand’s growth. We take note from our discovery to write or refresh content for your website—page by page.
social media marketing
You can't win without social media marketing. With 3.5 billion people using it every day, you have a limitless audience to share your authentic message. The key is to connect with your customers personally so they'll like your brand and share your story with others.
blog copywriting
We take a very personal and hands-on approach to blog content. We use the latest SEO techniques, but our goal is always staying true to your brand voice. As a result, your readers feel more connected to your company, developing trust and long lasting loyalty.
email marketing
Engage your customers on a personal level with customized email content. Whether it's an offer they'll never refuse or helpful tips about how their life will be better if they click this link right now—email marketing has never been more important to growing your brand.
podcast production
From recording to publishing, we handle everything podcasting related to give your listeners something great with every episode. Produce top quality content from the start to build a loyal listener following that comes back to listen to every episode, week after week.
Product + Service launch
A successful launch is only possible with a strong marketing plan. Get a landing page to collect customer info, followed up by an email and social media campaign to educate and nurture customers. We’ll follow up with an in-depth report of results and learnings to take with you into the next launch.
